The Long Tail

The Long Tail Author Chris Anderson
ISBN-10 9781446409282
Release 2010-11-30
Pages 288
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What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. As our world is transformed by the Internet and the near infinite choice it offers consumers, so traditional business models are being overturned and new truths revealed about what consumers want and how they want to get it. Chris Anderson first explored the Long Tail in an article in Wired magazine that has become one of the most influential business essays of our time. Now, in this eagerly anticipated book, he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers. He demonstrates how long tail economics apply to industries ranging from the toy business to advertising to kitchen appliances. He sets down the rules for operating in a long tail economy. And he provides a glimpse of a future that's already here.



The Long Tail of Tourism

The Long Tail of Tourism Author Alexis Papathanassis
ISBN-10 3834962317
Release 2011-04-23
Pages 220
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The ‘long tail’ of holiday offerings implies dramatic shifts in the sector’s concentration levels and its competitive dynamics. In order to examine the applicability and validity of this scenario, a number of key holiday niches are examined in terms of their demand development, supplier landscapes, operational challenges and future potential.



The Long Tail of Expertise

The Long Tail of Expertise Author Alpheus Bingham
ISBN-10 0132823144
Release 2011-04-21
Pages 10
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This Element is an excerpt from The Open Innovation Marketplace: Creating Value in the Challenge Driven Enterprise (9780132311830) by Alpheus Bingham and Dwayne Spradlin. Available in print and digital formats. Use the “long tail” concept to find high-value innovation and expertise where you never expected it. The Long Tail concept has found applications in marketing, inventory, and beyond. We invoke it to illustrate observations broadly applicable to innovation and to expertise in general. Though I’m not an “expert plumber,” I do know more than many people; and others know more than me, but may still not quite be “experts.” These definitions are continuous: no bright boundary line exists…



The Long Tail from SmarterComics

The Long Tail from SmarterComics Author Chris Anderson
ISBN-10 1610660064
Release 2011
Pages 50
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Graphic novel adaptation of Chris Anderson's "The Long Tail : Why the Future of Business is Selling Less of More". "Shows how the future of commerce and culture isn't in the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve."--Publisher.



Music Recommendation and Discovery

Music Recommendation and Discovery Author Òscar Celma
ISBN-10 3642132871
Release 2010-09-02
Pages 194
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In the last 15 years we have seen a major transformation in the world of music. - sicians use inexpensive personal computers instead of expensive recording studios to record, mix and engineer music. Musicians use the Internet to distribute their - sic for free instead of spending large amounts of money creating CDs, hiring trucks and shipping them to hundreds of record stores. As the cost to create and distribute recorded music has dropped, the amount of available music has grown dramatically. Twenty years ago a typical record store would have music by less than ten thousand artists, while today online music stores have music catalogs by nearly a million artists. While the amount of new music has grown, some of the traditional ways of ?nding music have diminished. Thirty years ago, the local radio DJ was a music tastemaker, ?nding new and interesting music for the local radio audience. Now - dio shows are programmed by large corporations that create playlists drawn from a limited pool of tracks. Similarly, record stores have been replaced by big box reta- ers that have ever-shrinking music departments. In the past, you could always ask the owner of the record store for music recommendations. You would learn what was new, what was good and what was selling. Now, however, you can no longer expect that the teenager behind the cash register will be an expert in new music, or even be someone who listens to music at all.



Summary The Long Tail

Summary  The Long Tail Author BusinessNews Publishing
ISBN-10 9782806233677
Release 2013-02-15
Pages 10
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The must-read summary of Chris Anderson's book: "The Long Tail: Why the Future of Business is Selling Less of More". This complete summary of the ideas from Chris Anderson's book "The Long Tail" shows how the world of business is changing and commercial success in the 21st century will rely on multiple-niche marketing. The author explains that it is now better and more profitable to sell a few units in many niche markets than to try and sell a million units in one mass market. By reading about this new strategic thinking used by some of the top companies in the world, you can start paving the way for the future success of your business. Added-value of this summary: • Save time • Understand key concepts • Increase your business knowledge To learn more, read "The Long Tail" and find out how your business can become more profitable by selling less of more.



The Long Tail Theory for Business

The Long Tail Theory for Business Author 50MINUTES.COM,
ISBN-10 9782806267153
Release 2015-09-02
Pages 34
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Find your niche and future-proof your business! This book is a practical and accessible guide to understanding and implementing the long tail theory, providing you with the essential information and saving time. In 50 minutes you will be able to: • Understand the uses of the long tail theory in the digital product market and how you can use it to sell products and for search engine optimization • Identify the products in your portfolio that make up the ‘head’ and ‘tail’ sections of the long tail theory and use these findings to form your strategy • Learn about how you can increase future profitability using Chris Anderson’s strategy of “selling less of more” ABOUT 50MINUTES.COM | Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.



Long Tail Outboard Motors

Long Tail Outboard Motors Author G. C. Medina
ISBN-10 PSU:000003661352
Release 1973
Pages 72
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Long Tail Outboard Motors has been writing in one form or another for most of life. You can find so many inspiration from Long Tail Outboard Motors also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Long Tail Outboard Motors book for free.



Free and The Long Tail

Free and The Long Tail Author
ISBN-10 OCLC:719420799
Release 2011
Pages
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Free and The Long Tail has been writing in one form or another for most of life. You can find so many inspiration from Free and The Long Tail also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Free and The Long Tail book for free.



The Longer Long Tail

The Longer Long Tail Author Chris Anderson
ISBN-10 1847940366
Release 2009
Pages 267
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What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. As our world is transformed by the Internet and the near infinite choice it offers consumers, so traditional business models are being overturned and new truths revealed about what consumers want and how they want to get it. Chris Anderson first explored the Long Tail in an article in Wired magazine that has become one of the most influential business essays of our time. Now, in this eagerly anticipated book, he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers. He demonstrates how long tail economics apply to industries ranging from the toy business to advertising to kitchen appliances. He sets down the rules for operating in a long tail economy. And he provides a glimpse of a future that's already here.



Marketing in the 21st Century Interactive and multi channel marketing

Marketing in the 21st Century  Interactive and multi channel marketing Author Bruce David Keillor
ISBN-10 0275992772
Release 2007
Pages 273
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Marketing in the 21st Century Interactive and multi channel marketing has been writing in one form or another for most of life. You can find so many inspiration from Marketing in the 21st Century Interactive and multi channel marketing also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Marketing in the 21st Century Interactive and multi channel marketing book for free.



The Long Tail Revised and Updated Edition

The Long Tail Revised and Updated Edition Author Chris Anderson
ISBN-10 1401322743
Release 2008-07-09
Pages 272
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In the most important business book since The Tipping Point, Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.



Why Engineers Need to Grow a Long Tail

Why Engineers Need to Grow a Long Tail Author William Hammack
ISBN-10 9780983966128
Release 2010-05-01
Pages
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Often the details of new media get lost in an alphabet soup that usually begins with an "i" - the iPod, the iPad, the iTouch. Yet the essence of new media is not in these devices, but in their use. This short primer shows engineers how to think about new media by focusing on the deeper issues of communicating in this new user-generated era. Readers will grasp the mindset of new media; an understanding that will long outlast the latest social networking tools. It will empower practicing engineers to develop new, powerful ways to help the public to understand what engineers do and why engineering is important; but perhaps most importantly it gives engineers the foundation for reaching the next generation of innovative engineers.



The Dragon Tattoo and Its Long Tail

The Dragon Tattoo and Its Long Tail Author David Geherin
ISBN-10 9780786489688
Release 2012-01-25
Pages 198
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"This critical text offers an introduction to current European crime writing by exploring ten of the best new crime and mystery authors from Sweden (Stieg Larsson and Henning Mankell), Norway (Karin Fossum and Jo Nesbø), Iceland (Arnaldur Indridason), Italy (Andrea Camilleri), France (Fred Vargas), Scotland (Denise Mina and Philip Kerr), and Ireland (Ken Bruen)"--Provided by publisher.



Marketing of High technology Products and Innovations

Marketing of High technology Products and Innovations Author Jakki J. Mohr
ISBN-10 0136049966
Release 2009
Pages 538
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The only text on the market that provides readers with the marketing information they need to successfully market high-tech products. Introduction to World of High Technology Marketing; Strategic Market Planning in; High-Tech Firms; Culture and Climate Considerations for High-Tech Companies; Market Orientation and Cross-functional (Marketing/R&D); Partnerships/Alliances and Customer Relationship Marketing; Marketing Research in High-Tech Markets; Understanding High-Tech Customers; Technology and Product Management; Distribution Channels and Supply Chain Management in High-Tech Markets; Pricing Considerations in High-Tech Markets; Marketing Communication Tools for High-Tech Markets; Strategic Considerations in Marketing Communications; Strategic Considerations for the Triple Bottom Line in High-Tech Companies MARKET: Marketing of High-Technology Products and Innovations provides comprehensive coverage of the latest academic research and leading-edge business practices to prepare readers for the unique challenges they will face when marketing high-tech products and services.



The New Rules of Marketing and PR

The New Rules of Marketing and PR Author David Meerman Scott
ISBN-10 9780470379288
Release 2009
Pages 287
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Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.



Media Management and Economics Research in a Transmedia Environment

Media Management and Economics Research in a Transmedia Environment Author Alan B. Albarran
ISBN-10 9781135969349
Release 2013-07-24
Pages 296
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First Published in 2013. Routledge is an imprint of Taylor & Francis, an informa company.