Data Strategy: How to Profit from a World of Big Data, Analytics and the Internet of Things

Data Strategy: How to Profit from a World of Big Data, Analytics and the Internet of Things Author Bernard Marr
ISBN-10 074947985X
ISBN-13 9780749479855
Year 2017-04-28
Pages 200
Language English
Publisher Kogan Page
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Data is revolutionizing the way we all do business Every business is now a data business and needs a robust Data Strategy However less than 0 5 of all data is ever analysed and used offering huge potential for organisations when trying to leverage this key strategic asset What is the value of your data and how does it generate business value Data Strategy by bestselling author Bernard Marr provides a clear blueprint showing what organizations need to do to define and execute an effective plan for one of their biggest strategic assets data It shows you how to define your strategic data assets and data audience gather the required data and put in place new collection methods get the most from predictive analytics and machine learning have the right technology data infrastructure and key data competencies ensure you have an effective security and governance system in place to avoid huge financial legal and reputational problems Illustrated with case examples of organizations such as Walmart RBS Google and NASA Data Strategy will equip any organization with the tools and strategies it needs to profit from big data analytics and the Internet of Things

Other Version:

Data Strategy

Data Strategy Author Bernard Marr
ISBN-10 074947985X
Release 2017-04-03
Pages 224

Data Strategy

Data Strategy Author Bernard Marr
ISBN-10 9780749479862
Release 2017-04-03
Pages 200

Big Data

Big Data Author Bernard Marr
ISBN-10 9781118965788
Release 2015-01-09
Pages 256